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Part-time

Marketing Bundle -SAVE 110 euro

Courses > Part-time > Marketing Bundle -SAVE 110 euro

Marketing Bundle -SAVE 110 euro

740.00

Location:
Code
MG2I-C0728
MQF Level
N/A
Credits
N/A
Duration
As per below
Schedule
As per below
Time
As per below
Mode of Delivery
Online 100%

Description

Bundle consists of:

  • Award in Marketing – Introduction – Starting 27.03.2024
  • Award in Digital Marketing – Introduction – Starting 26.06.2024
  • Award in Applied Digital Marketing – TBA

 

Kindly note that all applicants are required to create a Classter account via their E-ID and register for their attendance.

Applicants who do not qualify for a Maltese ID need to contact us on [email protected] 

Failure to comply will suggest that no certification will be issued.

 

Award in Marketing – Introduction

Module 1

Course Description

This unit is designed to give students an understanding of marketing in organisations. It encompasses the key marketing functions of marketing research, segmenting and targeting customers and developing appropriate marketing mixes for customers.

Learners will gain understanding of the marketing concept and the role of marketing across a range of organisation types including the service and non-profit sectors. They will learn about the importance of marketing research in understanding customers and gain understanding of the principal marketing research methods and tools and when each is suitable. By the end of the unit learners will appreciate the role of segmentation and targeting and understand the marketing mix and its components. They will understand how marketing mix decisions are made to meet the organisation’s objectives and to meet the needs of customers.

This unit combines theory with practical, relevant applications of marketing with examples sourced by both the lecturer and the student. Students will be expected to draw on their own research and their own exposure to and experience of marketing.

Learners will gain a firm grasp of marketing fundamentals and their analytical and problem solving skills will be developed as they learn to make appropriate marketing decisions, applying the knowledge they have gained.

Career Paths

Marketing Executive, Marketing Assistant

Learning Outcomes

Explain the role of marketing in organisations.

Explain marketing research and the marketing planning process.

Explain how and why customer groups are targeted.

Assemble a coherent marketing mix.

 

Award in Digital Marketing – Introduction

Module 2

Course Description

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This Introduction to Digital Marketing programme responds to a changing marketing landscape that is influenced by digital tools.

The programme lays the foundations of digital marketing and the relevant digital tools used in digital marketing strategy. It addresses contemporary management needs that reflect the rapidly changing economic and technological environment. It aims to provide a broad technologically informed business education for future marketing professionals and managers that reflects the changing needs of the sector.

This unit aims to equip learners with the skills required in contemporary electronic business technologies as an integrated approach with traditional marketing media. The content reflects this by integrating modules on digital marketing strategy, e-business and e-business applications, and addresses the market need for technologically literate marketers for the dynamic environment of the 21st century.

The unit is divided into 4 main areas being; a basic introduction to digital marketing, the basics of building a digital marketing strategy, a comprehensive theoretical overview of digital tools, and finally critically assessing digital marketing case study organisation.

Learners will learn the theoretical ground of creating an effective digital marketing strategy using models like the SOSTAC and conversion model, which shall incorporate planning of digital marketing campaigns.

Career Paths

Digital Marketing Executive, Digital Brand Executive, Digital Marketing Manager

Learning Outcomes

LO1 Identify the digital marketing environment and its foundations.

LO2. Create a digital marketing strategy to reach a company’s objective.

LO3 Evaluate the digital marketing tools that are used to generate digital campaigns.

LO4. Examine the digital marketing communications of a chosen organisation.

 

Award in Applied Digital Marketing

Module 3

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This ‘Applied Marketing’ programme is a continuation of the ‘Introduction to Digital Marketing’ programme. It responds to a changing marketing landscape that is influenced by digital tools. It was developed in the context of the impact on digital technologies in the marketing industry, the demand for learners equipped to work in a connected, collaborative electronic retailing environment, and the need for marketers with advanced application knowledge of digital tools.

The programme addresses contemporary e-commerce and digital marketing strategy needs that reflect the rapidly changing economic and technological environment. It aims to provide an applied business education for future digital marketers and managers that reflects the changing needs of the sector.

This unit aims to equip learners with the practical skills required in contemporary electronic business technologies as an integrated approach with traditional marketing media. The content reflects this by integrating modules on e-commerce, e-business and e-business applications, and addresses the market need for technologically literate marketers for the dynamic environment of the 21st century.

The unit is divided into 4 main areas being; a basic introduction to e-commerce and content creation, application of digital marketing tools for acquiring new customers, application of digital marketing tools for retaining customers and finally measuring campaign performance. Learners will be able to bridge the theoretical and practical parts of digital marketing by creating effective marketing campaigns that contribute to an overall digital marketing strategy.

Career Paths

This program will be useful for anyone involved in a company’s digital marketing initiatives.

Learning Outcomes

LO1 Operate a Content Management System (CMS) whilst creating a basic website.

LO2 Apply digital marketing tools used for acquisition strategy, mainly Pay-Per-Click (PPC), Search-Engine-Optimisation (SEO) and social media.

LO3 Apply digital marketing tools used for retention strategy, mainly email marketing and retargeting.

LO4 Evaluate the use of web metrics and web analytics for digital marketing campaign performance.

The bundle has the following Entry Requirements

Any 4 SEC/0-Level/SSC&P (Level 3) Passes

Maturity Clause:

Applicants who do not meet all the minimum eligibility criteria, and who have attained the age of 21 years, may submit an application under the maturity clause. A Curriculum Vitae and a Motivation Letter (the latter clearly indicating what motivates the applicant to apply for this particular course) are required.

These applicants must demonstrate that they stand to benefit and show that they are able to follow the programme through an interview held for the purpose. Additionally, applicants under the maturity clause may be evaluated through an assessment.

The Admissions Department may suggest pre-eligibility courses any applicant would be required to follow before being considered eligible for this course.

 

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