First Name
Last Name
DD slash MM slash YYYY
Already have an account? Sign in

Step 1 of 4


1 2 3 4

Contact Person


Award in Applied Digital Marketing

Courses > Part-time > 4 > Award in Applied Digital Marketing

Award in Applied Digital Marketing


MQF Level
30 Hours
Mode of Delivery
Online 100%


Enrolment OPEN for Cohort prospected to commence on 02.09.2024 

Kindly note that all applicants are required to create a Classter account via their E-ID and register for their attendance.

Applicants who do not qualify for a Maltese ID need to contact us on [email protected] 

Failure to comply will suggest that no certification will be issued.


Course Description

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This ‘Applied Marketing’ programme is a continuation of the ‘Introduction to Digital Marketing’ programme. It responds to a changing marketing landscape that is influenced by digital tools. It was developed in the context of the impact on digital technologies in the marketing industry, the demand for learners equipped to work in a connected, collaborative electronic retailing environment, and the need for marketers with advanced application knowledge of digital tools.

The programme addresses contemporary e-commerce and digital marketing strategy needs that reflect the rapidly changing economic and technological environment. It aims to provide an applied business education for future digital marketers and managers that reflects the changing needs of the sector.

This unit aims to equip learners with the practical skills required in contemporary electronic business technologies as an integrated approach with traditional marketing media. The content reflects this by integrating modules on e-commerce, e-business and e-business applications, and addresses the market need for technologically literate marketers for the dynamic environment of the 21st century.

The unit is divided into 4 main areas being; a basic introduction to e-commerce and content creation, application of digital marketing tools for acquiring new customers, application of digital marketing tools for retaining customers and finally measuring campaign performance. Learners will be able to bridge the theoretical and practical parts of digital marketing by creating effective marketing campaigns that contribute to an overall digital marketing strategy.

Career Paths

This program will be useful for anyone involved in a company’s digital marketing initiatives.

Structure and Assessment

Course delivery is planned to be face-to-face lessons along with practical assignments where applicable.


Note: Additional hours as directed by the Lecturer need to be dedicated by way of Self-Study / Research / Assignments / Projects / Presentations / Group-Work or similar.


The assessment methodology is varied between written reports and practical sessions. These can take the form of Reports, Plans, Posters, Interviews and individual/group presentations amongst others.

Learning Outcomes

LO1 Operate a Content Management System (CMS) whilst creating a basic website.

LO2 Apply digital marketing tools used for acquisition strategy, mainly Pay-Per-Click (PPC), Search-Engine-Optimisation (SEO) and social media.

LO3 Apply digital marketing tools used for retention strategy, mainly email marketing and retargeting.

LO4 Evaluate the use of web metrics and web analytics for digital marketing campaign performance.

Entry Requirements

The following are the suggested pre-requisites and/or entry requirements needed:


· Access to the course is open to participants who can show evidence of work experience within Digital Marketing roles as well as anyone with an interest in Digital Marketing

· Participants are expected to have a good, working knowledge of English, which will be considered as an asset in favour of participants

Maturity Clause:

Applicants who do not meet all the minimum eligibility criteria, and who have attained the age of 21 years, may submit an application under the maturity clause. A Curriculum Vitae and a Motivation Letter (the latter clearly indicating what motivates the applicant to apply for this particular course) are required.

These applicants must demonstrate that they stand to benefit and show that they are able to follow the programme through an interview held for the purpose. Additionally, applicants under the maturity clause may be evaluated through an assessment.

The Admissions Department may suggest pre-eligibility courses any applicant would be required to follow before being considered eligible for this course.


Course participants may be awarded either an MCAST Certificate of Attendance or an MCAST Certificate of Achievement.

MCAST Certificate of Attendance

· An MCAST Certificate of Attendance will be awarded to those candidates who attend at least 80% of the lessons.

MCAST Certificate of Achievement

· An MCAST Certificate of Achievement will be awarded to those candidates who satisfy the 80% attendance criteria AND ALSO choose submit course assignments / or sit for assessments and achieves a Pass mark or higher.

· Students who opt not to submit assignments or sit for the assessments or fail to achieve a Pass mark will however be awarded an MCAST Certificate of Attendance provided that they fulfil the minimum attendance criteria as stated above.

Similar Courses


Award in Business English


Communicating effectively in English is one of the basic necessities of any local business organisation looking forward to enhance its...


Award in Legal Aspects of Human Resources


Course code MG2I-IC-659-1256 Course Title Award in Legal Aspects of Human Resources Course Start and planned End Date   Start:...


Award in Project Management using MS Project


MG2i Course Code: MG2I-C0656 Official Course Title: Managing Projects using MS Project Course Description Microsoft Project can be used the...


Award in Effective Operations Management


Operations Management is ever increasingly featuring as a critical function in the growth and profitability of organisations – especially due...


Award in Fundamentals of Project Management


MG2i Course Code: MG2I-C0654 Official Course Title: Fundamentals of Project Management Course Description The unit is intended to provide a...


Undergraduate Certificate in Customer Care


Course Enrolment Open !    Course details: Undergraduate Certificate in Customer Care MQF: 5 ECTS: 30 Start date: March 2024...


Award in Quality Management


MG2i Course Code: MG2I-C0664 Official Course Title: Quality Management Course Description This unit takes the learner on a fascinating journey...


Award in Effective Management


This part-time training programme, aims to provide participants with a broad picture of the numerous and diverse areas of management...


Award in Business Law


MG2i Course Code: MG2I-C0661 Official Course Title: Business Law Course Description This Unit is designed for those who are not...


Undergraduate Certificate in Leadership Skills


Course Enrolment Open !    Course details:    Undergraduate Certificate in Leadership Skills MQF: 5 ECTS: 30 Start date: March 2024 Duration: 1 year Method...