Award in Digital Marketing – Introduction

Enrolment OPEN for Cohort prospected to commence on 03.06.2024

Kindly note that all applicants are required to create a Classter account via their E-ID and register for their attendance.

Applicants who do not qualify for a Maltese ID need to contact us on [email protected] 

Failure to comply will suggest that no certification will be issued.

Course Description

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This Introduction to Digital Marketing programme responds to a changing marketing landscape that is influenced by digital tools.

The programme lays the foundations of digital marketing and the relevant digital tools used in digital marketing strategy. It addresses contemporary management needs that reflect the rapidly changing economic and technological environment. It aims to provide a broad technologically informed business education for future marketing professionals and managers that reflects the changing needs of the sector.

This unit aims to equip learners with the skills required in contemporary electronic business technologies as an integrated approach with traditional marketing media. The content reflects this by integrating modules on digital marketing strategy, e-business and e-business applications, and addresses the market need for technologically literate marketers for the dynamic environment of the 21st century.

The unit is divided into 4 main areas being; a basic introduction to digital marketing, the basics of building a digital marketing strategy, a comprehensive theoretical overview of digital tools, and finally critically assessing digital marketing case study organisation.

Learners will learn the theoretical ground of creating an effective digital marketing strategy using models like the SOSTAC and conversion model, which shall incorporate planning of digital marketing campaigns.

Career Paths

Digital Marketing Executive, Digital Brand Executive, Digital Marketing Manager

Structure and Assessment

Course delivery is planned to be face-to-face lessons along with practical assignments where applicable.

Duration – 30 Hours

Note: Additional hours as directed by the Lecturer need to be dedicated by way of Self-Study / Research / Assignments / Projects / Presentations / Group-Work or similar.

Assessments

The assessment methodology is varied between written reports and practical sessions. These can take the form of including reports, plans, posters, interviews and individual/group presentations

amongst others. These may be implemented as take home assignments, time constrained assignments or class based assessments.

Learning Outcomes

• LO1 Identify the digital marketing environment and its foundations.
• LO2. Create a digital marketing strategy to reach a company’s objective.
• LO3 Evaluate the digital marketing tools that are used to generate digital campaigns.
• LO4. Examine the digital marketing communications of a chosen organisation.

Entry Requirements

Any 4 SEC/0-Level/SSC&P (Level 3) Passes

Maturity Clause:

Applicants who do not meet all the minimum eligibility criteria, and who have attained the age of 21 years, may submit an application under the maturity clause. A Curriculum Vitae and a Motivation Letter (the latter clearly indicating what motivates the applicant to apply for this particular course) are required.

These applicants must demonstrate that they stand to benefit and show that they are able to follow the programme through an interview held for the purpose. Additionally, applicants under the maturity clause may be evaluated through an assessment.

The Admissions Department may suggest pre-eligibility courses any applicant would be required to follow before being considered eligible for this course.

Certification:

Course participants may be awarded either an MCAST Certificate of Attendance or an MCAST Certificate of Achievement.

MCAST Certificate of Attendance

· An MCAST Certificate of Attendance will be awarded to those candidates who attend at least 80% of the lessons.

MCAST Certificate of Achievement

· An MCAST Certificate of Achievement will be awarded to those candidates who satisfy the 80% attendance criteria AND ALSO choose submit course assignments / or sit for assessments and achieves a Pass mark or higher.

· Students who opt not to submit assignments or sit for the assessments or fail to achieve a Pass mark will however be awarded an MCAST Certificate of Attendance provided that they fulfil the minimum attendance criteria as stated above.